AEI CONTENDER · RANK 71 · MIXED MARTIAL ARTS

Conor McGregor

Proper No. Twelve / combat sports

Former two-division UFC champion.

70AEI SCORE
OUT OF 100

ENTREPRENEURIAL THESIS

“Convert intense audience attention into owned consumer economics and event leverage.”

DISTINCTIVE EDGE

Attention conversion

CAPITAL + OPERATING RELATIONSHIPS

Spirits operators; distributors; combat-sports partners

BUSINESS, OWNERSHIP & INVESTMENT EVIDENCE

01

Co-founded Proper No. Twelve and helped drive rapid global awareness and distribution.

02

Expanded into sports, hospitality and consumer ventures.

03

Demonstrated both the upside of concentrated activation and the governance risks of founder dependency.

SOURCES + EVIDENCEFinal-edition validation

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