AEI CONTENDER · RANK 82 · BASKETBALL

Jimmy Butler

BIGFACE

Six-time NBA All-Star, Olympic gold medalist and two-time NBA Finals leader; now with Golden State.

68AEI SCORE
OUT OF 100

ENTREPRENEURIAL THESIS

“Turn a genuine, learned obsession into a premium culture brand that can stand apart from the athlete.”

DISTINCTIVE EDGE

Founder authenticity + premium taste

CAPITAL + OPERATING RELATIONSHIPS

Coffee operators; Square; Shopify; growers and equipment makers

BUSINESS, OWNERSHIP & INVESTMENT EVIDENCE

01

Founded BIGFACE in the 2020 NBA bubble; expanded from beans and apparel to pop-ups and a Miami flagship.

02

Recruited specialty-coffee operators, visited farms, learned tasting and sourcing, and invested millions in category credibility.

03

Used Shopify, Square, Li-Ning, celebrity friends and cultural events as operating and marketing leverage—not simple endorsements.

SOURCES + EVIDENCEFinal-edition validation

Material profile citations are being compiled and validated for the final inaugural edition. No unverified ownership percentage, transaction proceeds or private valuation will be presented as established fact.

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