AEI LEADER · RANK 40 · SURFING

Kelly Slater

Outerknown / wave technology

Eleven-time world surfing champion.

79AEI SCORE
OUT OF 100

ENTREPRENEURIAL THESIS

“Use unmatched category knowledge to build sustainable products and new participation experiences.”

DISTINCTIVE EDGE

Category mastery + sustainability

CAPITAL + OPERATING RELATIONSHIPS

Apparel operators; engineers; hospitality partners

BUSINESS, OWNERSHIP & INVESTMENT EVIDENCE

01

Co-founded Outerknown around more responsible apparel and supply chains.

02

Developed and commercialized wave technology and surf experiences.

03

Built partnerships across fashion, hospitality and sport rooted in authentic category authority.

SOURCES + EVIDENCEFinal-edition validation

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