AEI LEADER · RANK 04 · BASKETBALL

Michael Jordan

Jordan Brand / ownership

Six-time NBA champion and five-time MVP.

91AEI SCORE
OUT OF 100

ENTREPRENEURIAL THESIS

“Turn athletic identity into durable IP, premium consumer economics and ownership.”

DISTINCTIVE EDGE

Enduring IP

CAPITAL + OPERATING RELATIONSHIPS

Nike; sports owners; consumer operators

BUSINESS, OWNERSHIP & INVESTMENT EVIDENCE

01

Jordan Brand became a standalone global business within Nike.

02

Owned and later sold control of the Charlotte Hornets.

03

Expanded into tequila, golf, betting and sports assets.

SOURCES + EVIDENCEFinal-edition validation

Material profile citations are being compiled and validated for the final inaugural edition. No unverified ownership percentage, transaction proceeds or private valuation will be presented as established fact.

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