AEI CONTENDER · RANK 59 · CRICKET

Virat Kohli

One8 / consumer investing

Cricket great and former India captain.

73AEI SCORE
OUT OF 100

ENTREPRENEURIAL THESIS

“Build a coherent global consumer portfolio around performance, style and direct audience.”

DISTINCTIVE EDGE

Global distribution + master brand

CAPITAL + OPERATING RELATIONSHIPS

Puma; consumer operators; Indian founders

BUSINESS, OWNERSHIP & INVESTMENT EVIDENCE

01

Built One8 across apparel, fragrance, fitness and hospitality.

02

Made selective investments in consumer, sports and wellness companies.

03

Uses one of the world’s largest athlete audiences as owned distribution.

SOURCES + EVIDENCEFinal-edition validation

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