AEI LEADER · RANK 03 · BASKETBALL

Magic Johnson

Magic Johnson Enterprises

Five-time NBA champion and three-time MVP.

92AEI SCORE
OUT OF 100

ENTREPRENEURIAL THESIS

“Use joint ventures to bring national brands and services into underestimated urban markets.”

DISTINCTIVE EDGE

Community insight + corporate JVs

CAPITAL + OPERATING RELATIONSHIPS

Starbucks; Sony; Sodexo; infrastructure capital

BUSINESS, OWNERSHIP & INVESTMENT EVIDENCE

01

Built a decades-long operating and investment company across food service, theaters, real estate, sports and infrastructure.

02

Created landmark ventures with Starbucks, Sony and Sodexo.

03

Became valuable to institutional partners because he brought differentiated market knowledge and trust.

SOURCES + EVIDENCEFinal-edition validation

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